start:styleguide
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Table of Contents
Picnic Time® Family of Brands Style Guide
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- 2017
Name Guide
Please see the corrected format below for the new brand names and the shortcuts for creating the TM and R marks and the en dash (–).
Format
All caps for brand name/™or® symbol/–/a Picnic Time brand (no spaces before or after the en dash (–)
- LEGACY®–a Picnic Time brand
- TOSCANA™–a Picnic Time brand
- ONIVA™–a Picnic Time brand
- PICNIC TIME®
Other “rules”
- Whenever you use the brand it should have the trademark (™) or registered trademark (®) on packaging or publications.
- The icons alone do not need it as we did not trade mark the logos.
- If you are referring to the brands in a sentence, you don’t need to add the TM or R.
Shortcuts
- Alt + 0153: ™….trademark symbol
- Alt + 0174:®….registered trademark symbol
- CTRL + Minus: –….en dash
start/styleguide.1486083965.txt.gz · Last modified: 2017/02/02 17:06 by andre
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