Definitions:

• Short Title (ST):
  • The base name of a product; the name the item is commonly known as (minus any descriptive nouns or attributes, e.g., Malibu, Cabo, Concavo, etc.; in some instances, we may opt to shorten the ST and add a descriptive word between the commonly known name so the Full Product Title is not too wordy, e.g., Vista Blanket → ‘Vista’ Outdoor Blanket vs. ‘Vista Blanket’ Outdoor Blanket, where ‘Vista’ is the ST (denoted by the ‘ ‘).
• Full Product Title (FPT):
  • The base name of a product and a minimum of one descriptive noun or compound noun. An adjective (e.g., Portable) or compound adjective (e.g., 6-Pc) can be used before or after the ST for enhancement; important attributes to include are things such as:
    • Multi-functional capabilities (e.g., Ottoman Cooler & Seat)
    • Key accessories (e.g., 'Regalio' 3-Tier Serving Tray with Cheese Tools)
    • Key attributes (e.g., 'Cabernet' 8-Pc Wine Accessories Set, 'Touchdown!' Football Cutting Board & Serving Tray or 'Mariner' Lazy Susan Cheese Board & Tools Set or 'Festival' American-Made Patchwork Blanket)
  • Rules and Guidelines:
    • If more than one noun is used in the FPT, use an ampersand (&) in place of the word “and” when the item can function as both nouns, e.g., 'Vulcan' Portable Propane BBQ & Cooler Tote
    • Use “with” (beginning with a lowercase w) when the second noun used in the FPT is an additional accessory to the item, e.g., 'Big Bear' Camp Chair with Cooler
    • If an item is a set, use an ampersand (&) to combine the two or more attributes, e.g., 'Brie' Cheese Board & Tools Set
    • If a number is in the Title, use the numeric number, e.g., Syrah 5-Pc Wine Accessories Set
    • Use the abbreviate Pc for “piece”, e.g., Grenache 7-Pc Wine Accessories Set
    • Single quotes (‘ ’) are used in Full Product Title and Full Product Title with Brand to distinguish what the Short Title is. The Short Title is the absolute shortest title we want our products to be called.
    • When the ST is the same as the FPT, no single quotes are used in the FPT.
    • FPTs are to be used when products are submitted to online retailers for use on their websites, and will be used for PTFB publications such as Wholesale Price Lists
    • A FPT usually begins with the ST, but there are exceptions.
      • For example, all items of the Heritage Collection, such as Fabio Viviani ‘Tridente’ Forged Cheese Knives Box Set
• Full Product Title with Brand (FPTB):
  • The Full Product Title followed by the item’s full brand name; the format for full brand name is “by”, brand name in all caps, ™ or ® symbol, – (en dash), a Picnic Time brand), e.g., ‘Malibu’ Picnic Cooler Tote by ONIVA™–a Picnic Time brand
    • Single quotes (‘ ’) are used in Full Product Title and Full Product Title with Brand to distinguish what the Short Title is. The Short Title is the absolute shortest title we want our online retailer to use for our products.
    • Full brand names are as follows:
      • by PICNIC TIME®
      • by LEGACY®–a Picnic Time brand; by LEGACY®–a Picnic Time brand
      • by ONIVA™–a Picnic Time brand
      • by TOSCANA™–a Picnic Time brand
        • Note: ® or ™ are required in the brand name as shown in brand names above.
        • There are no spaces before or after the en dash (–)
        • Shortcuts:
          • Alt + 0153: ™–trademark symbol
          • Alt + 0174 or (R) followed by a space: ®–registered trademark symbol
          • Ctrl + Minus: – for en dash (–)
• Licensed Product Titles:

To ensure that all related product data is accurate, any changes to quantities, weights and dimensions must be communicated to the Product Development department. The following list is our initial procedure for adding a new product:

1. Product Development provides the Buyer with the new product name
2. The Buyer enters the new product name into GP/SalesPad and provides Product Development with the new item number
3. Product Development adds the new item’s product information into the product database and notifies Sales, Marketing, Shipping and the Key Retail Logistics & EDI Coordinator
4. Sales and Marketing enter the pricing and description into the product database
5. The Key Retail Logistics & EDI Coordinator works with Shipping to calculate the pallet build using CubeMaster and the pallet information is entered into the product database. Container load information should also be added when possible.
6. When the first container of the new item arrives, the Quality Assurance Coordinator and the Returns Specialist verify all quantities, dimensions and weights. The Returns Specialist will individually box one unit and enter the chargeable weight for FedEx Ground into GP and update product database with actual box dimensions and weights.
7. If any quantities, dimensions or weights differ, then the Returns Specialist needs to notify Shipping and Product Development for recalculations and updates

Every quarter the Buyer will compare a list of individual shipping weights from the product database to the shipping weights in GP and make any corrections.