This is an old revision of the document!
Creative Team Procedures
Intervals
Virtuals
Task opened by licensing listing all product
sku #’s that are affected and need to be changed
Creative team makes print/virtual files & updates custom artwork for can coolers, picnic tables, icons & concertos
Virtuals are created using the proper pngs/jpgs for product color and decoration method (chromatec, engraving, UV, and embroidery)
Virtuals are renamed to include proper team code, decoration code and entity code
Virtual are double checked to insure proper
sku naming and images look correct (no floating logos/photoshop glitches)
Virtuals are moved into the working folder for proper entity EXAMPLE: ActiveProjects/Entities/0-Schools/TEMP_SAVES/1-Working
For schools ONLY task status is changed to design sheets needed by creative team and Andre is added to the task. Design sheets are made and task status is put into review.
For ALL other entities pdfs are made and put into the entities pending folder. Task status is then changed to review EXAMPLE: ActiveProjects/Entities/0-Schools/TEMP_SAVES/2-Submissions/1-PENDING
IF MISTAKES ARE FOUND THEN:
Task status is changed to redo/modify by licensing team
Creative team makes corrections to all virtuals needing revisions. Psds and designs sheets/pdfs are replaced.
Task status is changed to verify and close by creative team
If all corrections look okay licensing team submits for approval and changes status to pending approval.
IF MISTAKES ARE STILL FOUND
Licensing team returns to step 9
Once all submissions have been approved the task is closed
Print Files
Once submissions have been approved A NEW TASK is opened with a list of all product
sku #’s needing print files
Print files are created for engraving, chromatec and UV printing and saved into the correct folders. Task is then put into review status. We DO NOT set up embroidery files, licensing handles them.
Proper print file naming:
Chromatec: schoolname_productname_color.eps Example: MississippiState_Bongo_Black.eps
UV: cityabbreviation_teamname_productname_UV.eps Example: CIN_Reds_Syrah_UV.eps
Engraving: cityabbreviation_teamname_productname.eps Example: NYG_Giants_Elan.eps
If unsure of proper naming technique reference other saved print files as example.
Please use the list provided in intervals to make print files not the images in working. They may not have been approved.
You may however reference working images to make sure you are using the proper logo.
IF MISTAKES ARE FOUND THEN:
a. Task status is changed to redo/modify by licensing team
b. Creative team makes corrections to all print files needing revisions. Print files are replaced.
c. Task status is changed to verify and close by creative team
d. If all corrections look okay licensing team closes the task
e. If mistakes are still found licensing team returns to step a
Once all print files are correct the task is closed
Visual Matrix / Sell Sheet / Website:
Once ALL items have been approved licensing team moves psd files to the DAM
EXAMPLE: SharedGraphics/__DAM/Product_Images/Licensed_Items/3-MLB
Licensing team creates all jpg files and moves them to the product images folder
A new task is put in notifying Andre that all items are approved and visual matrix/sell sheet can be made
Andre creates visual matrix and sell sheet then changes the status to verify and close
* IF MISTAKES ARE FOUND THEN:
a. Task status is changed to redo/modify by licensing team
b. Andre makes corrections to visual matrix/sell sheet and re-saves them
c. Task status is changed to verify and close by Andre
d. If all corrections look okay licensing team closes the task
e. If mistakes are still found licensing team returns to step a
Once visual matrix and sell sheet are correct the task is closed
Licensing sends out an email to all customers/consumers/dealers/employees/etc notifying them of the logo change
Andre receives this email and updates the images on the website using the jpgs licensing created
Packaging
Non-Licensed Packaging
Jen
receives orders for packaging, or updates needed for packaging that we need to be reordered.
Sends project in intervals to art team
Art team selects photos for product (if it's a new product check with product designer to verify accurate photos) -if missing photos, have Jesse take photos or write them down for when Jaime comes
Have the back bring a product for measuring (if not for the size of the box, for the location of the cut out window)
Get box die cut/dimensions from
Jen 
(or Sammy) and measuring product
Get info required on box here:
CompanyShared/Product Development/Package Design/Hang Tags and Gift Box Text
CompanyShared/Product Development/Package Design/Barcodes/UPC
(only if packaging is for one color)
Get design template here:
Graphics/ Boxes Tags/Packaging/_TEMPLATES
Layout packaging
Jesse Review packaging, make changes as needed.
Review- Send “Jesse approved” packaging to
Jen 
(and Tiffany for licensing packaging) for her approval
pdf file must have embedded images
pdf file must have all outlined fonts
make sure to double check overprint preview in illustrator
may need to flatten artwork
pdf settings:

Redo/Modify
Make any changes or modifications then pdf it.
Save pdf here:
CompanyShared/Product Development/Packaging PDFs
Ready for Supplier-
Jen 
has approved the packaging and is sending it to China for printing
Review China print proof- China will send us proof of what the packaging will look like and any changes they had to make.
Proof to be reviewed by art team person who DID NOT do original design.
Verify and Close- proof has been approved by art team.
Jen 
can send approval “signature” to China.
Ready for Supplier-
Jen 
has approved the packaging and is sending it to China for printing
Jen
communicate any problems with packaging
Buyer request refunds on supplier errors
Verify on Delivery-
Buyer,
Jen 
, and art team verify packaging matched files
Jen
communicate any problems with packaging
Buyer request refunds on supplier errors
Carton Packaging
Jen
receives orders for packaging
Sends project in intervals to art team
Get design template here:
Graphics/__Boxes_Tags/Packaging/_TEMPLATES/Shipping_Box_TEMPLATE.ai
Get box dimensions, and pack quantity here:
UserSharingFolders/REFERENCE/Product_Data_Sheet_PicnicTime_2015_MASTER_Raw_010715.xlsx
(column U-V)
Layout packaging
Jesse Review packaging, make changes as needed.
Review- Send “Jesse approved” packaging to
Jen 
for her approval
Redo/Modify- Make any changes or modifications then pdf it.
-pdf file must NOT have outlined fonts (supplier adds dimensions and weight to label on box)
-save pdf as “illustrator default” settings
Save pdf here:
CompanyShared/Product Development/Packaging PDFs
Ready for Supplier-
Jen 
sends to supplier
Verify on Delivery-
Buyer,
Jen 
, and art team verify packaging matched files
Jen
communicate any problems with packaging
Buyer request refunds on supplier errors
Product Design Sheets
Product design sheets are PDF files mostly for NCAA licensed products. They include Picnic Time's contact information, the licensed team name, product information, the team's logo, a studio shot of the product and team color information. Below are steps for creating the NCAA design sheets.
-
Open the design sheet spreadsheet:
Paste the list of
SKUs into the
PSD List
column of the
PASTE PSD LIST
worksheet.
Save the
CSV
worksheet as a CSV file.
Open the design sheet template in InDesign:
Select the CSV file (from
step 4) as the Data Source and use Data Merge to create a Merged Document. The templates include A and B masters. The B master layout is used for the following products:
686 - Mega Can Cooler
690 - Can Cooler
691 - Mini Can Cooler
811 - Picnic Table
910 - Icon
919 - Concerto
Export PDF at 200ppi.
Acrobat can be used to extract pages as separate files from PDFs.
Hazel for
macOS or
DropIt for
Windows can be used to read the
SKU from inside a single page and automatically rename all the PDF files with the
SKU.
Visual Matrix PDFs
The Visual Matrix PDF files include Picnic Time's contact information, the licensed entity logo, the licensed team logo and studio shots of each product for the team. Below are steps for creating the visual matrix PDF files.
-
-
Update the lists of products in one of the PRODUCTS
worksheets. Do not paste values into column A
because it contains formulas.
Use the ENTER INFO
sheet to generate a CSV file for one team from one of the CSV
sheets, or one of the PC CSV
sheets to generate a CSV file for all teams in an entity.
Save the
CSV
worksheet as a CSV file.
-
Select the CSV file (from
step 5) as the Data Source and use Data Merge to create a Merged Document.
Export PDF at 200ppi.
Acrobat can be used to extract pages as separate files from PDFs.
PDFTK can be used to arrange pages if necessary.