Manages Product Development Department and Personnel
Designs and develops new, innovative products
Improves existing product designs and features
Researches market trends and develop a strategic product development plan
Performs competitive product analysis
Oversees the entire product development program to completion for the next year's new product offering
Responsible for supplying Creative Dept. with all pertinent product information needed for each year's catalogs/sales sheets/ price lists
Helps proof the catalogs
Prepares for, schedules and runs Product Development meetings, as needed, so Product Development projects can move forward