Establish and execute marketing strategies across all channels to build the Picnic Time brand
Maintaining content and functionality of company websites: picnictime.com and picnicpromotions.com
Prepare and archive advertising copy, e-blasts and digital flyers
Developing and managing company presence in social media arena (Facebook, Twitter, Instagram, etc.)
Design and execute merchandising strategies for bricks & mortar retail
Promoting the company through editorials, advertising, and press releases
Writing copy for ads, packaging, manuals, and all printed materials
Identify and pursue marketing opportunities
Work with Creative Team to produce finished art files for all marketing projects