Picnic Time knowledge base

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====== Creative Director ======

  * Maintain and direct brand identity evolution for all companies under the Picnic Time Family of Brands, not limited to packaging, ad campaigns, photography, style guides, etc. (Oniva, Legacy, Toscana, Picnic Time, and Verano)
  * Review and revise packaging for retail and all licensed entities (NFL, NBA, MLB, NHL, Collegiate, Harley Davidson, etc.)
  * Review and revise all advertising for web applications and print applications.
  * Consult the Product Development team in stylistic and engineering matters, from providing illustrations for instruction sheets, to creating textile patterns for collections.
  * Direct and shoot all studio photography and hero shots photography for print and web applications, as well as post-production for all photography.
  * Direct and shoot product videos for Amazon and other web applications. Oversee editing.
  * Work directly with and consult Marketing Manager to facilitate any marketing campaigns, by creating ads, logos, photos, etc.
  * Work directly with Director of Sales on new opportunities in various markets, and oversee or provide any graphic needs to sales team.
  * Work directly with General Manager on various graphic requests and Product Development special projects.
  * Facilitate all graphic requests for Key Retail department, with emphasis on Amazon requests for video and photography.
  * Direct and oversee creation of annual catalogs, including wholesale catalog, promo catalog, and licensing catalog.
  * Direct and oversee trade show booth design and work with Trade Show Coordinator to curate included products and placement for key trade shows (New York, Chicago, Atlanta, etc.)
  * Oversee all special requests from printing/warehouse department, including printer calibration and file troubleshooting
  * Oversee special requests and graphic needs of upper management.
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