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start:styleguide [2017/02/02 16:47]
andre created
start:styleguide [2018/03/21 16:03] (current)
sunny [Download PDF]
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 ====== Picnic Time® Family of Brands Style Guide ====== ====== Picnic Time® Family of Brands Style Guide ======
-  ​2015-2016 +==== Download PDF ==== 
-  * 2017 FIXME+  ​[[http://​info.picnictime.com/​lib/​exe/​fetch.php?​media=styleguide2018.pdf | 2017-2018]] 
 +==== Name Guide ==== 
 +Please see the corrected format below for the new brand names and the shortcuts for creating the TM and R marks and the en dash (–). 
 +=== Format === 
 +All caps for brand name/​™or® symbol/​–/​a Picnic Time brand (no spaces before or after the en dash (–) 
 +  * LEGACY®–a Picnic Time brand 
 +  * TOSCANA™–a Picnic Time brand 
 +  * ONIVA™–a Picnic Time brand 
 +  * PICNIC TIME® 
 +=== Other “rules” === 
 +  * Whenever you use the brand it should have the trademark (™) or registered trademark (®) on packaging or publications. 
 +  * The icons alone do not need it as we did not trade mark the logos. 
 +  * If you are referring to the brands in a sentence, you don’t need to add the TM or R. 
 +=== Shortcuts === 
 +  * Alt + 0153: ™….trademark symbol 
 +  * Alt + 0174:​®….registered trademark symbol 
 +  * CTRL + Minus: –….en dash 
 + 
 + 
start/styleguide.1486082839.txt.gz · Last modified: 2017/02/02 16:47 by andre